As a full-stack IT Managed Service Provider (MSP) we are always on the look-out for ways of using different Tech add-on products to give our customers a better experience, an easier working life, or ideally both !
One of those solutions that has jumped to the head of the list is Exclaimer Signature Management, which has the potential not only to save stacks of time but open up a whole new raft of marketing opportunities for whoever is using it.
I suppose the best reference for its use is us – Alchemy Systems– as our signatures are powered by Exclaimer Pro. Also used by over 50,000 other companies as well by the way:
The Use Cases are as follows:
- Creating & deploying email signatures centrally is a PITA or is a process that does not exist yet.
- Presenting a consistent brand experience across email to the outside world is important.
- Users aren’t capable of consistently applying brand standards to their email signatures themselves.
- You want to increase your Company’s marketing opportunities with every email that is sent.
- You value your legal compliance.
Various ways in which companies can benefit:
IT Benefits
Professional email signature management made easy – Control, update, and automate signatures efficiently:
- Easy deployment: Exclaimer’s email signature software delivers full integration with your Azure AD (Active Directory) or Google Directory, providing consistent contact information across all email signatures.
- Simplify management: Give different email signature templates to specific users and departments. No coding or HTML skills required. Update any signature an apply changes instantly.
- Delegate securely: Let non-IT teams control the signature design process and use role-based access control (RBAC) to restrict access.
- Automate: Create rules for signatures based on recipient’s email address or domain name. Design signature variations for replies, forwarded emails, and internal messages. Automate signature updates with seasonal messaging or limited-time promotions.
- Single-dash view: Monitor, analyse, and report on email signature usage.
Marketing Benefits
The email signature space is Important real-estate of immense value, due to high open and engagement rates on your personal outgoing company emails. What other marketing space gives you a likely 100% open rate to everyone it is sent to !
- Rotating banners: Choose to rotate a selection of different banners within various email signature templates. For example, feature certain email banners for your sales teams and a different selection for your support teams.
- Precise audience targeting: Target specific audiences with different email signatures based on their email address. This is valuable for any organization running Account-Based Marketing (ABM) programs.
- Time based targeting: Schedule a variety of different email signature templates to run at specific times periods based on the needs of your business and customers.
- Full campaign tracking: Track the ROI success of your email signature marketing campaigns and templates with an analytics dashboard containing important metrics such as impressions and clicks.
Legal Benefits
Aid compliance with regulations:
- Ensure compliant email disclaimers are added to every message.
- Stop employees editing or removing disclaimer text.
- Ensure compliance with regulations like HIPAA, GDPR, CCPA, and Anti-Spam Laws.
- Protect your organisation against liability for confidentiality breaches.
- Rapidly respond to changes in legislation.
Sales Benefits
Enrich sales conversations and seal more deals:
- Offer unique content targeted to the prospect.
- Make scheduling meetings easy with appointment booking links.
- Personalise email conversations with headshot photos.
- Boost sales cadence email effectiveness.
- Showcase corporate accreditations and security
It’s a neat product and one that should pay for itself pretty much immediately in time-savings. Factor in more advanced uses and it’ll become a profit centre too.
Ping us at [email protected] for more info.
